The Challenge
You carefully selected your keywords. Set your match types. Launched your campaigns. Then real user searches started triggering your ads in ways you never expected. Some searches are gold—highly relevant with strong conversion potential. Others are complete mismatches, draining budget with zero conversion chance.
- Broad and phrase match keywords trigger unexpected search queries
- Irrelevant searches waste impressions and budget on unqualified clicks
- High-converting user queries don’t match your current keyword list
- Manual search terms report review takes hours per campaign
- Miss opportunities to add negative keywords early
- Can’t spot valuable search patterns across large accounts
The Autohive Solution
Ad Analyst Pro conducts systematic search terms gap analysis, examining the actual searches triggering your ads to identify both wasted spend on irrelevant queries and untapped opportunities from high-converting searches you’re not explicitly targeting.
Negative Keyword Discovery
The agent identifies search queries with low relevance, poor CTR, or zero conversions that should be added as negative keywords, preventing future wasted impressions and clicks.
Hidden Opportunity Mining
Ad Analyst Pro finds high-converting search queries that aren’t currently in your keyword list, revealing exact match opportunities aligned with proven user intent.
Intent Alignment Analysis
The agent categorizes search terms by user intent, helping you understand whether your campaigns are attracting the right audience or triggering on tangential, low-value searches.
Benefits
- Reduce Wasted Clicks by 10-20% - Eliminate irrelevant traffic through systematic negative keyword additions
- Capture Proven Intent - Add exact match keywords for searches already converting in your search terms report
- Improve Relevance Score - Better keyword-to-query alignment improves quality scores and reduces CPCs
- Faster Optimization Cycles - Identify negative keywords and new opportunities in minutes instead of hours
- Protect Budget - Stop paying for clicks from searches that will never convert
How It Works
- Connect Your Google Ads Account - Authorize Ad Analyst Pro to access your search terms data
- Select Analysis Timeframe - Choose the period for search terms analysis (typically 30-90 days)
- Run Gap Analysis - The agent examines all search queries that triggered your ads
- Review Findings - Get two lists: irrelevant searches to add as negatives, and high-converting searches to add as keywords
- Implement Negative Keywords - Add recommended negatives at campaign or ad group level to prevent future waste
- Add New Exact Match Keywords - Target proven high-converting queries explicitly
- Track Impact - Monitor how search terms optimization reduces wasted clicks and improves campaign efficiency
Who Benefits
E-Commerce Retailers need to eliminate searches for products they don’t sell or incompatible variants while capturing specific product searches currently converting through broad match.
Local Service Businesses must block searches from wrong geographic areas or service types they don’t offer, ensuring budget focuses on qualified local traffic.
B2B SaaS Companies need to filter out job seekers, students, and low-intent informational queries while identifying high-intent buying signals hidden in search terms.
Agencies and In-House Teams managing multiple accounts need efficient search terms analysis to systematically reduce waste and capture opportunities across all campaigns.
Getting Started
- Sign up at app.autohive.com
- Add Ad Analyst Pro from the marketplace
- Connect your Google Ads account
- Run your first search terms gap analysis
