The Challenge
Managing hundreds or thousands of keywords across multiple campaigns is one of the most complex aspects of paid search. Without clean, reliable data at the keyword level, PPC specialists are forced to make budget decisions based on incomplete pictures.
- Identifying underperforming keywords in large accounts requires tedious manual filtering
- Comparing keyword performance across match types (broad, phrase, exact) is time-consuming
- Interaction rates and conversion data are spread across multiple reports
- Budget allocation decisions are delayed because analysts can’t quickly surface ROI by keyword
- Inconsistent data exports make cross-period keyword comparisons unreliable
The Autohive Solution
The Google Ads Performance Reporter gives PPC specialists a factual, comprehensive view of keyword performance—automatically. The agent retrieves metrics for every keyword in your account, broken down by match type, so you can identify exactly where budget is working and where it isn’t.
Keyword-Level Metric Retrieval
Access detailed data for every keyword: impressions, clicks, cost, conversions, and interaction rates—all retrieved directly from Google Ads without manual exporting or filtering.
Match Type Breakdown
Performance is reported per keyword and per match type, giving you granular visibility into whether broad, phrase, or exact match variants are delivering results. This clarity is essential for smart negative keyword strategy and budget reallocation.
Historical Keyword Insights via Keyword Planner
The agent also retrieves historical search volume, competition levels, and bid estimates—giving your team the context needed to evaluate whether a keyword’s performance aligns with market dynamics.
Benefits
- Pinpoint underperforming keywords quickly - Surface low-conversion or high-cost keywords without manual filtering
- Allocate budget with confidence - Make spend decisions backed by actual conversion and cost data
- Understand match type ROI - See which match type variants drive results for each keyword
- Accelerate keyword optimization cycles - Move from data to action faster with automated retrieval
- Reduce wasted spend - Identify budget drains at the keyword level before they compound
How It Works
- Connect your Google Ads account - The agent links securely to your Google Ads data
- Retrieve keyword metrics - The agent pulls impressions, clicks, costs, conversions, and interaction rates for all keywords
- Break down by match type - Data is organized per keyword and match type for granular analysis
- Access Keyword Planner data - Historical volume, competition, and bid estimates are retrieved for additional context
- Review and act - Use the factual data to refine keyword lists, adjust bids, and reallocate budget
Getting Started
- Sign up at app.autohive.com
- Connect the Google Ads Performance Reporter from the marketplace
- Link your Google Ads account
- Specify the keyword scope and date range for analysis
- Receive detailed keyword performance data ready for immediate review
Learn more about the Google Ads Performance Reporter on the Autohive marketplace.
