The Challenge
One of the most under-utilized but critical reports in Google Ads is the search terms report. Many advertisers set keywords and assume they know what traffic they’re attracting—but the reality is often quite different. Without regularly reviewing actual search queries, campaigns accumulate irrelevant clicks and wasted spend.
- Irrelevant search queries trigger ads and consume budget without generating conversions
- The disconnect between matched keywords and actual user searches is rarely visible without a dedicated search terms review
- Building an effective negative keyword list requires knowing exactly what queries to exclude
- Manual search terms analysis across large accounts takes significant time and expertise
- Teams often skip this analysis due to the effort involved, leaving budget drains unaddressed
The Autohive Solution
The Google Ads Performance Reporter eliminates the manual effort of search terms analysis. The agent retrieves your complete search terms report, showing every query that triggered your ads along with its clicks, costs, conversions, and performance metrics—giving you the raw data needed to optimize with precision.
Complete Search Terms Report Retrieval
The agent pulls the full list of actual search queries that matched and triggered your ads—not just the keywords you’re bidding on—so you can see the real-world traffic your campaigns are attracting.
Performance Data Per Query
Every search term is reported alongside its associated performance metrics: impressions, clicks, cost, and conversions. This lets you immediately distinguish high-value queries from budget-wasting ones.
Foundation for Negative Keyword Strategy
With a clear view of which queries are irrelevant or underperforming, teams have the factual basis they need to build and refine negative keyword lists—directly reducing wasted spend.
Benefits
- Eliminate irrelevant traffic - Identify and exclude queries that don’t align with your targeting intent
- Reduce wasted ad spend - Cut budget going to searches that don’t convert
- Improve campaign relevance - Align your keywords more closely with actual user search behavior
- Build better negative keyword lists - Use real data to make exclusion decisions, not guesswork
- Understand your real audience - Discover who is actually finding your ads and what they’re looking for
How It Works
- Connect your Google Ads account - The agent securely accesses your account data
- Retrieve search terms report - All queries that triggered your ads are pulled with full performance data
- Review query-level metrics - See clicks, cost, conversions, and CTR for each actual search query
- Identify gaps and opportunities - Spot irrelevant queries for exclusion and high-value queries for expansion
- Refine your campaigns - Use the data to update negative keywords, adjust bids, and improve relevance
Getting Started
- Sign up at app.autohive.com
- Connect the Google Ads Performance Reporter from the marketplace
- Link your Google Ads account
- Run a search terms report for your chosen date range
- Review real query data and start optimizing your keyword and negative keyword strategy
Learn more about the Google Ads Performance Reporter on the Autohive marketplace.
