The Challenge
Marketing teams invest significant effort in campaigns, but measuring true ROI means connecting email performance, landing page conversions, and campaign metrics to the contacts and deals they actually generated. In HubSpot, this data is spread across multiple objects—and assembling it into a coherent performance picture typically means hours in spreadsheets.
- Campaign performance data is disconnected from the contact and deal records it influences
- Building attribution reports requires exporting data from multiple HubSpot sections
- It’s hard to know which emails, landing pages, or campaigns are actually driving qualified pipeline
- Marketing and sales operate from different data views, making handoff alignment difficult
The Autohive Solution
The HubSpot User Reporting agent retrieves campaign details, asset performance metrics, and contact lifecycle data together—so marketing teams can quickly understand what’s working, what isn’t, and how campaigns are connecting to sales outcomes.
Campaign and Asset Performance Retrieval
Pull campaign details and asset-level metrics including email open rates, click-through rates, landing page performance, and list engagement. Get a complete picture of how individual assets are performing within each campaign.
Contact Lifecycle Data Integration
Retrieve contact lifecycle stage information and campaign associations. Understand which contacts were influenced by specific campaigns, where they are in the buying journey, and how campaign engagement correlates with deal progression.
Pipeline Attribution Insights
Connect campaign performance data to the deals and contacts generated. See which campaigns are driving the most qualified leads and understand the direct relationship between marketing activity and revenue impact.
Benefits
- Clearer ROI visibility — Understand which campaigns and assets are generating real pipeline, not just clicks
- Faster performance reviews — Retrieve consolidated campaign data in seconds instead of manually pulling exports
- Better marketing-sales alignment — Share campaign performance data that directly connects to deal outcomes
- Smarter budget allocation — Make investment decisions based on campaign-to-pipeline performance, not vanity metrics
- Improved lead nurturing — Understand contact engagement patterns to optimise follow-up sequences and handoff timing
How It Works
- Query campaign performance — Ask the agent to retrieve performance data for specific campaigns, date ranges, or asset types
- Review asset-level metrics — See how individual emails, landing pages, and campaign elements are performing
- Connect to contact data — Pull lifecycle stage information and campaign associations for contacts influenced by your campaigns
- Measure pipeline impact — Identify which campaigns are generating the deals that matter most to your revenue goals
Getting Started
- Sign up at app.autohive.com
- Connect HubSpot User Reporting from the marketplace
- Configure your HubSpot integration
- Start retrieving campaign performance data and connecting it to pipeline outcomes
Learn more: HubSpot User Reporting on Autohive
