The Challenge
Content production teams generate and manage enormous volumes of visual assets. Images and videos arrive from multiple sources, need to be tagged and organized, must be updated as campaigns evolve, and eventually need to be archived or deleted when they’re no longer relevant. Managing this lifecycle manually is a constant drain on team resources.
- User-generated images and videos require manual upload and tagging before they can be used
- Asset tags become stale as campaign statuses change or performance data comes in
- Outdated assets linger in libraries, cluttering search results and confusing teams
- Retrieving asset metadata for use in content management systems requires manual lookups
- There is no automated mechanism to keep the asset library current without ongoing manual effort
The Autohive Solution
The Canva integration on Autohive enables content teams to build a fully automated asset lifecycle management system. Assets flow through every stage—from initial upload to final deletion—without manual intervention at any step.
Automated Asset Ingestion from Any Source
Upload images and videos from user-generated content pipelines, third-party tools, or internal systems directly into your Canva branded asset library. Assets are immediately available and properly organized upon arrival.
Dynamic Metadata Retrieval for CMS Integration
Pull asset metadata—name, tags, dimensions, file type—directly from Canva and feed it into your content management system or asset register. Keep your CMS synchronized with your Canva library without manual data entry.
Performance- and Status-Driven Tag Updates
Automatically update asset tags based on external signals—campaign performance metrics, status changes in your project management tool, or seasonal relevance flags. Assets always reflect their current context in the library.
Automated Deletion of Outdated Assets
When assets reach the end of their lifecycle—a campaign ends, content is superseded, or a seasonal window closes—the integration removes them automatically, keeping your library clean and relevant without manual cleanup.
Benefits
- Zero-touch asset management - The full asset lifecycle runs automatically from ingestion to deletion
- Always-current library - Tags and metadata stay up to date as campaigns and performance data change
- Clean, searchable workspace - Outdated assets are removed automatically so teams always find what they need
- CMS synchronization - Asset metadata flows into your content management system without manual entry
- Scales with content volume - Handle growing content production volumes without increasing admin overhead
How It Works
- Ingest new assets - Images and videos from user-generated pipelines or third-party sources are automatically uploaded to your Canva branded asset library
- Apply initial tags - Assets receive metadata tags based on their source, content type, and campaign context
- Retrieve metadata for CMS - Asset details are pulled from Canva and synchronized with your content management system
- Update tags dynamically - As campaign statuses change or performance metrics arrive, asset tags are updated automatically to reflect current context
- Delete outdated assets - When assets reach end-of-life, they are automatically removed from the library to maintain a clean, relevant workspace
Getting Started
- Sign up at app.autohive.com
- Connect Canva from the Autohive marketplace
- Define your asset lifecycle rules—ingestion sources, tagging schemas, update triggers, and deletion criteria
- Deploy your asset pipeline and let your content library manage itself
