The Challenge
Events are one of the best ways to drive engagement in a Circle community—but the work of promoting them effectively often falls short. Community managers face:
- Manual event discovery: Regularly checking the events list to identify what’s coming up and when
- Generic announcements: Posting the same event notice everywhere because there’s no time to tailor messaging to specific spaces
- Missed audiences: Failing to identify and notify the community members most likely to be interested in a given event
- Time-intensive promotion: Crafting and posting event content across multiple spaces manually, for every single event
- Poor attendance as a result: Under-promoted events with low turnout despite an engaged member base
The Autohive Solution
Autohive’s Circle integration makes event promotion systematic, targeted, and automatic—turning every upcoming event into an opportunity for high-visibility, low-effort promotion.
Automated Event Search and Discovery
Autohive searches your Circle events by date range or keyword on a schedule you define. Upcoming events are identified automatically, so no event slips through the promotional cracks.
Targeted Announcement Post Creation
For each discovered event, Autohive creates announcement posts in the spaces most relevant to the event topic. Posts are generated with event details, dates, and calls to action—tailored to the audience of each space.
Member Tagging for Targeted Notification
Autohive searches your member base for members who match event-relevant criteria—by interest, expertise, role, or prior engagement—and tags them automatically. Tagged members can then be targeted with direct communications or exclusive event access.
Benefits
- Higher event visibility — Every event gets promoted to the right audiences automatically
- Better attendance — Targeted promotion reaches the members most likely to show up and engage
- Consistent promotion cadence — Events are announced on schedule without depending on someone remembering to post
- Personalized outreach at scale — Different spaces see event messaging relevant to their focus, not a generic blast
- Time back for your team — Remove the repetitive work of event promotion from your community manager’s plate
- No events missed — Automated discovery ensures upcoming events are never overlooked
How It Works
- Scheduled event search — Autohive queries your Circle events by date range or keyword on a defined schedule
- Event details retrieved — Full event information including date, description, and location is pulled automatically
- Relevant spaces identified — Your workflow logic determines which spaces should receive announcements based on event topic
- Announcement posts created — Autohive creates tailored event announcement posts in each relevant space
- Members matched and tagged — Members matching your event criteria (interest, role, engagement history) are automatically tagged
- Promotion complete — Your event is visible to the right audiences across the right spaces, hands-free
Getting Started
- Sign up at app.autohive.com
- Connect your Circle community from the marketplace
- Configure your event discovery schedule and space assignment rules
- Define your member targeting criteria for event tags
- Deploy your event promotion agent
Learn more about the Circle integration on Autohive.
