The Challenge
GA4’s built-in reports are a starting point, not a finish line. Your business has specific questions — which paid channel drives the highest LTV customers? Which device type converts best for a particular product category? Which geographic markets are underperforming relative to their traffic volume? The default dashboards rarely answer these questions directly.
- Default reports mix dimensions and metrics in predefined combinations that may not match your business model
- Custom exploration reports in the GA4 UI are time-consuming to build and can’t be automated
- Analysts spend hours creating one-off custom reports instead of repeatable, scheduled analyses
- Attribution gaps between channels remain hidden because standard reports don’t surface the right cross-dimensional view
The Autohive Solution
Autohive’s Google Analytics integration gives your automations programmatic access to GA4’s full custom reporting API, so you can define and run exactly the dimensional analysis your business needs — repeatably and automatically.
Unlimited Dimension and Metric Combinations
Combine any valid GA4 dimensions — traffic source, medium, campaign, device category, user location, landing page — with any metrics — sessions, revenue, form submissions, engagement rate — in a single custom report query.
Metadata-Driven Report Building
Query GA4’s metadata API to retrieve all available dimensions and metrics for your property, enabling dynamic report construction that always uses accurate, current data parameters — even as GA4 evolves.
Automated Conversion Attribution Workflows
Schedule recurring custom attribution reports to run after key business events — campaign launches, product releases, seasonal periods — and automatically route results to decision-makers or downstream systems.
Benefits
- Precise attribution clarity — Know exactly which traffic sources, devices, and user segments drive your highest-value conversions
- Faster strategic decisions — Replace hours of manual custom report building with automated, scheduled analyses
- Reproducible insights — Run the same custom query week after week for trend analysis without recreating it each time
- Beyond default limitations — Access dimensional combinations that GA4’s standard interface doesn’t support out of the box
How It Works
- Define your analysis objective — Identify the specific dimensions (e.g., source/medium, device type, location) and metrics (e.g., purchase revenue, form completions) for your custom report
- Optional metadata discovery — Query the GA4 metadata API to explore all available dimensions and metrics for your property and confirm your parameters are valid
- Agent executes the custom report — Autohive submits your custom report spec to the GA4 Reporting API and retrieves the results
- Results processed and delivered — The agent formats the custom report data and routes it to your destination — a spreadsheet, a BI tool, a Slack summary, or a downstream workflow
- Scheduled recurrence — Set the report to rerun automatically at any cadence for ongoing trend monitoring
Getting Started
- Sign up at app.autohive.com
- Connect Google Analytics from the marketplace
- Define your custom dimension and metric combinations
- Deploy your agent and start uncovering the attribution insights your business has been missing
