The Challenge
Marketing and sales teams run multiple campaigns simultaneously, each requiring a tailored lead capture experience — but the tooling rarely keeps up with the pace of demand.
- Building a new qualification form for each campaign or product launch takes time away from strategy and outreach
- Static forms ask every prospect the same questions, reducing the quality of segmentation data
- Manually exporting form responses and importing them into the CRM introduces data entry errors and time delays
- Hot leads cool off while waiting for manual processing between form submission and CRM routing
- Comparing lead quality across campaigns requires manual aggregation of separate form exports
The Autohive Solution
Autohive’s Google Forms integration enables marketing and sales teams to create, deploy, and process lead qualification forms programmatically — so campaigns launch faster and no lead falls through the cracks.
On-Demand Form Generation
Generate a tailored lead qualification form for any campaign instantly. Customize questions based on the product, audience segment, or campaign goal — using short-answer, multiple-choice, dropdown, and linear scale question types to capture exactly the data you need.
Instant Publishing
Publish forms the moment they’re created. Get the responder URI immediately and integrate it into your campaign landing page, email, or ad within seconds of the campaign going live.
Automated Response Retrieval and CRM Routing
Retrieve qualified responses automatically and feed them directly into your CRM or lead routing workflow. Filter responses by qualification criteria to separate high-intent leads from informational inquiries without manual review.
Benefits
- Faster campaign launches — Generate and publish lead capture forms in seconds rather than building them manually
- Higher data quality — Programmatically defined forms ensure consistent field structure across all campaigns, making CRM data cleaner
- Zero manual data entry — Responses flow directly from Google Forms into your CRM, eliminating copy-paste errors
- Instant lead routing — Qualified leads are identified and routed to sales the moment they submit, not hours later
- Better segmentation — Create campaign-specific question sets that capture the precise data points your sales team needs to prioritize outreach
How It Works
- Define your qualification criteria — Specify the campaign context, target audience, and question set in your Autohive workflow
- Generate the lead form — Autohive creates a tailored Google Form with the appropriate fields for this campaign
- Publish and embed — The form is published instantly and the link is available for your landing page, email, or ad
- Retrieve submissions — Autohive automatically retrieves responses as they come in throughout the campaign
- Route to CRM — Qualified leads are passed directly into your CRM or sales workflow based on response criteria, with no manual data handling
Getting Started
- Sign up at app.autohive.com
- Connect Google Forms from the Autohive marketplace
- Configure your lead qualification templates and CRM routing logic
- Deploy your agents and start converting campaign traffic into clean, routed leads automatically
