The Challenge
Organizations that run diverse event portfolios—workshops, networking events, ticketed performances, fundraising galas—face a fundamental communication challenge: one message doesn’t fit all attendees.
- Sending the same email to workshop attendees and social event guests feels irrelevant to both
- Manually segmenting attendee lists by event type is time-consuming and prone to errors
- Without automation, reminders and follow-ups either go unsent or require significant manual effort
- Tag structures in Humanitix go underutilized without a system to act on them
- Marketing teams lose valuable engagement opportunities through generic, untargeted messaging
The result is lower open rates, disengaged attendees, and missed revenue from follow-up opportunities.
The Autohive Solution
Autohive connects to your Humanitix account and retrieves all configured tags, enabling intelligent automation workflows that route communications based on event category. Your agents can automatically segment audiences and trigger the right message for each event type without any manual list management.
Dynamic Tag Retrieval
Your Autohive agent retrieves all tags from your Humanitix account in real time, ensuring your segmentation workflows always reflect your current event categorization structure as it evolves.
Audience Segmentation by Event Type
Use retrieved tags to automatically filter attendee lists by event category—educational workshops, social events, professional conferences—and route each group into tailored communication workflows.
Automated Targeted Campaigns
Once segments are defined by tags, trigger personalized reminder sequences, pre-event instructions, and post-event follow-ups that speak directly to each attendee’s context and interests.
Benefits
- Higher attendee engagement - Relevant, targeted communications drive better open rates and stronger attendee relationships
- Zero manual list management - Tag-based automation eliminates the need to manually segment audiences before every campaign
- Consistent follow-up - Every event type gets its own tailored follow-up sequence, automatically triggered without manual scheduling
- Scalable across event types - Add new event categories to Humanitix and your automation adapts without workflow changes
- Better marketing ROI - Targeted messaging converts better, driving repeat attendance and stronger word-of-mouth
How It Works
- Connect Humanitix - Link your Humanitix account to Autohive through the marketplace integration
- Retrieve all tags - Your agent automatically fetches every tag configured in your Humanitix account
- Define segmentation rules - Configure which tags map to which communication workflows in Autohive
- Trigger targeted campaigns - When events are tagged, the corresponding communication sequences launch automatically
- Monitor and optimise - Track engagement by segment to refine your messaging strategy over time
Getting Started
- Sign up at app.autohive.com
- Connect your Humanitix account from the marketplace
- Configure your tag-based segmentation and campaign workflows
- Deploy your agents and start sending smarter, targeted communications
Learn more about the Humanitix integration on Autohive.
