Who is J&M Marketing?
J&M Marketing is an Auckland agency run by directors Jason and Emily, supported by a team of six.
Why they started with Autohive
J&M Marketing wanted to use AI to work more efficiently, bring more consistency to the team's work and build AI into some of the systems they already used. Finding the time to work it all out was the hard part. They tried Gemini on its own, then spent about 12 months on Jasper (an AI copywriting tool), but they wanted more than copywriting, and the other options they tested came up short too. When they used Autohive, it worked for them immediately.
“We're delighted with Autohive. It's easy to set up, easy to manage and 'teach', and we're loving the ability to focus on other parts of our business. It just seems to work right away!”
How they use Autohive
J&M Marketing built four agents covering copywriting, marketing plans, SEO and AEO, and monthly reporting, and the whole team uses them. Copywriting is where they use Autohive most, with the agent drawing on the team's shared master files and knowledge.
| Agent | Hours saved |
|---|---|
| Marketing Plan Helps the team build client marketing plans. | Hours saved10 hrs/plan |
| Copywriting Writes copy using the team's shared master files and knowledge. | Hours saved30 hrs/mo |
| SEO/AEO Agent Helps with SEO and AEO for client content. | Hours saved~5 hrs/mo |
| Reporting Helps the team with monthly reporting. | Hours saved5 hrs/mo |
| Total hours saved: | Hours saved~40+ hrs/mo 🎉 |
The impact
Across the four agents, the team gets more than 40 hours a month back. Copywriting accounts for around 30 of those hours, and every marketing plan now takes about 10 fewer hours to produce.
The bigger change is where the team's time goes. They now focus on speed to market and design, using Autohive to review parts of their marketing, then editing, adapting and building on what it finds. With everyone working from the same agents, consistency across the team is much greater, and the results they deliver have improved too.
What’s next?
J&M Marketing's goal is for Autohive to deliver all of their client reporting. Autohive is now working with Jason to take J&M's setup further.
- Autohive's developers are improving the agents the team already relies on.
- Together, they're integrating J&M's existing tools into Autohive, so client reporting can run end to end in one place.
It's a partnership built on what's already working, with both teams focused on getting more of the agency's work running through Autohive.
How they got there
The team at J&M Marketing set it up themselves. They created the account, added everyone in and built the agents, designing each one to prompt whoever is using it for the information it needs, so the inputs are consistent before Autohive delivers anything. Then the whole team started using them.
Your team has a use case too!
Every marketing agency has everyday work that takes longer than it should. We will show you where to start, then create an Autohive agent with you on the call.
Book a 15-minute call