Who is True?
True is an independent strategic and creative agency, and a tight knit team obsessed with one thing: driving their clients' success through creativity. Abby has been at True for nine years and General Manager for four of them, leading client partnerships, managing the client servicing team and shaping the agency's internal strategy.
Why they started with Autohive
Advertising runs on a lot of legacy processes that haven't kept up with the times, and the team at True knew there were better ways to work internally. What they needed was a platform that fit how they already worked and made a difference quickly.
True chose to start with internal processes only, but with so many platforms to pick from, the hard part was knowing where to begin. That changed when Abby heard Autohive CEO JD Trask speak at an event and liked how easy and approachable he made it all sound.
“You don't need to have a grand AI strategy mapped out before you begin. Start small, find one or two tasks it can help with, and build from there.”
How they use Autohive
Across True, each department puts Autohive to work differently, depending on what they need. The team uses it for brief writing, imagery creation, category research, presentation spell checks, feedback consolidation and document summaries, among other things.
| Agent | Hours saved/usage |
|---|---|
| Client agents One for each client, acting as a knowledge repository for their research, brand documents and presentations. | Hours saved/usage2+ hrs/wk |
| Brief writing agent Drafts the bones of a creative brief, which Abby then refines and expands with insights and truths. | Hours saved/usage30 min per brief |
| True brand agent A library of True's case studies, trade press, thought leadership and credentials for client meetings and new business proposals. | Hours saved/usageUsed daily |
| Document summarisers Turns lengthy documents, especially long research, into one pagers. | Hours saved/usageUsed daily |
The impact
When someone at True builds an agent that works, the whole agency picks it up, so departments build on each other's work. For Abby, Autohive saves at least an hour a day of her own time. Some days she leans on it more than others, but there's always something it can help with.
“It's become one of those tools I don't really think twice about reaching for anymore.”
What’s next?
The past six months have given True confidence in what AI can do for the agency. Abby, who leads client servicing, is keen to explore how Autohive can become a real advantage for True's client partners.
- Make life easier for client partners
- Give client partners more of a competitive edge
- Keep creating work that gets them noticed
Your team has a use case too!
Every agency has everyday work that takes longer than it should. We will show you where to start, then create an Autohive agent with you on the call.
Book a 15-minute call